Interview with TV 18 Network Creative Director

In a freewheeling interview that TV 18 Network Creative Director Zubin Driver gave to Animation Xpress.com Editor Anand Gurnani, Driver who has been in the creative field for a good 16 years shared his fondness for animation and how the promos and creatives division at TV 18 ‘The Cell’ has been upping the ante on the medium…

Being an ideas person who’s focus is on communicating to today’s Indian consumer, the bonus feature of the interview is Driver’s insights on the mindset of the Indian consumer of enterainment and communication media… insights that animation and gaming studios aspiring to create content for Indian Audiences could use…