Percy Dastur has  just launched his second management book titled “Disruptive Innovation – what every business leader should know”.

The book was released at Asia’s largest book fair – the World Book Fair at Pragati Maidan in New Delhi in the last week of February. The book is published by Embassy Books and is available at all major book stores and also domestic & international airports at Mumbai, Delhi and Kolkata. By the end of this month the ebook version is being launched on Amazon.

In this book he has two other notable co-authors who have contributed. They are Baljit Bawa and Dr. Sandeep Sawant.

In Toronto he has already done a few radio as well as TV interview. This Sunday there is the telecast of his interview in Canada on a national channel Omni TV Rogers TV. The next one is coming up in a business program on Rogers Channel. In mumbai, Sandeep has been promoting the book among management institutes and the book is expected to become a recommended reading for the strategy subject of semester 3 MBA students of mumbai university.

Enclosed is a PR document for the book and author profiles.