Cobra Beer
Cobra Beer Ltd. was founded in 1989 by Karan Bilimoria, then aged 27 and £20,000 in debt. A Cambridge law graduate and qualified Chartered Accountant, Bilimoria launched Cobra Beer when it became clear to him that Britain needed a smoother, less gassy lager, that appealed to both ale drinkers and lager drinkers alike, and also complement all types of cuisines. “I saw that the market was dominated by harsh, gassy Eurofizz beers, all poor partners to food, and so I wanted to produce a premium, high quality lager which would complement rather than fight against food.”