Lord Karan F Bilimoria: How I turned Cobra Beer into a Global Brand: Harvard Business Review November 2018


Please see the attached copy of an informative and inspiring article in the Harvard Business Review, November 2018 issue, by our patron Lord Karan F Bilimoria CBE DL titled; ‘How I did it: Cobra’s Chairman on turning an Indian Beer into a Global Brand’. 

Yours sincerely Malcolm M DebooPresident – ZTFE

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