Tata Motors on Monday unveiled the Goldplus Nano – a one-off showpiece version that sees ‘the People’s Car’ encased in 80 kg of 22 carat gold, 15 kg of sliver and 10,000 semi-precious and precious stones, including rubies and pearls.

Tata Nano, sells in showrooms for about $3,000. At its current price – $1,819 per troy ounce – the gold alone adds $4.68 million.

The Goldplus Nano Car is billed as the world’s first ever gold jewellery car.

The campaign featuring the gold car follows the World’s Largest Bangle promo at Goldplus outlets.

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Courtesy : Jehangir Bisney