For those students who want an exciting, challenging and creative career, Sam Balsara, the doyen of advertising advises them to not look at remuneration alone.

An alumnus of Jamnalal Bajaj Institute of Management Studies, Mumbai, Sam Balsara took over Madison Communications in 1988 and went on to turn it into one of India’s most successful agencies. Today, sans the presence of a foreign partner, it boasts units spread across all areas of advertising and marketing. Before joining advertising, he learned the ropes of marketing and brand management.

In this interview, the doyen of advertising shares with Merril Diniz, what attracted him to this field, how it has evolved today in terms of depth and size, and what every fresh recruit must know before setting foot in this dynamic, faced-paced and competitive sector.

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