Category Archives: Professionals

Sam Balsara to lead the Indian delegation to AdAsia ’23 Seoul 

Sam Balsara, head of the Indian-owned Madison World will be the Leader of the Indian Delegation to the AdAsia’23 at Seoul. The AdAsia, a property of the Asian Federation of Advertising Associations (AFAA) is scheduled from October 24th. to 26th. 2023.

Sam Balsara is a veteran of many AdAsia’s. He has been honored by the Advertising Agencies Association of India (AAAI) with its Lifetime Achievement Award, and has been inducted into the International Advertising Association (IAA) India Chapter Hall of Fame as well as the Kolkata AdClub Hall of Fame.

Said Balsara: “The AdAsia is the biggest event in Asia for the communications industry. There is considerable interest now since the last AdAsia that Indians could go for, was six years ago in Bali. The AdAsia’23 is an unmissable event for marketers, media and advertising professionals. I am confident that we will have a sizable delegation from India.”

Adds Srinivasan K Swamy, Chairman of R K SWAMY HANSA Group, “I understand that the Korean Advertising industry and the AdAsia 2023 Seoul Organising Committee have taken special efforts to get speakers from several leading organisations across the world, in addition to leading companies in Korea like Samsung, Hyundai etc. Of course, we will also be in for a treat to Korean culture and entertainment when we will get to see and hear more about K-Pop music, dance, and TV series.”

More details can be found in

AFAA is an international association for the development and support of the advertising industry of Asia. It offers a wide range of services, platforms and resources dedicated for the purpose of planning, coordinating and implementing programmes to elevate the standards and viability of advertising at the Asian level.

The Advertising Council of India (ACI) is a distinguished member of AFAA from India and is an operational arm of STACA Trust. ACI has as its constituents the Indian Society of Advertisers, Indian Broadcasting and Digital Foundation, Advertising Agencies Association of India, India Chapter of International Advertising Association and The Advertising Club.

Sam Balsara to lead the Indian delegation to AdAsia ’23 Seoul

Farokh Udwadia – The Art of Healing versus Technology and Playing God

Dr Farokh E Udwadia, arguably the country’s best diagnostician, speaks on his book – “The Art of Healing versus Technology and Playing God” 
– Interview by Bachi Karkaria
He is a fervent, and eloquent, evangelist for the art of healing as distinct from the science of cure, a continuous student of the humanities. This arguably accounts for his reputation as India’s best diagnostician. He is the colossus of Breach Candy Hospital. When he walks through the corridors of Parsi General, people reverentially stand up. He has mentored thousands as professor of Medicine at JJ. He is perhaps the last of the legendary physicians. And he is as passionate about Mozart as about the symphony of the human body. Interviewing Dr F E Udwadia is equally elevating. Excerpts from a long conversation.
KARKARIA: You are quite the Renaissance man. The importance of the humanities recurs in all three of your ‘lay’ books, including the imminent ‘Tabiyat’ – Medicine and Healing in India And Other Essays (Oxford University Press).
Dr Udwadia: The humanities generally give you a wider perspective. And if you want to know exactly how a human being works, you will be much better off by studying them. Read poetry, literature, and you get a good idea of what suffering is. If you can appreciate your patient’s suffering, your response to his disease is much better.
It’s the most important of the arts. Music unquestionably helps the healing process. Soldiers in the World Wars convalesced better. Now it is being scientifically understood how it acts on certain parts of the brain, which perhaps control the immune response of the body to disease. Personally, it gives me a feeling of relief, of satisfaction, ennobles the spirit. Great music is a great blessing. I’m passionately fond of it.
So let’s talk of your passion for the ‘art of healing’ as distinct from the science of cure.
Medicine is an equal measure of art and science. Curing is science intervening to get rid of a disease or infection. But healing involves the whole mind-body complex. Important distinction. There are conditions which you cannot cure, but you may be able to heal a fair amount of anxiety and discomfort. Not uncommonly, the problem is more in the mind, And that is where the art of medicine comes in. Sometimes you cure and you heal. Sometimes you cannot cure, but you can heal to some extent. Sometimes you can heal when there is no real physical illness to cure.
What’s the missing link in medicine today?
Medicine has lost its path because it’s so enamoured of machines and technology. The doctor relates more often to these than to the patient. He’s making his diagnosis in the laboratory rather than at the bedside.
So, is the famed ‘bedside manner’ now on life support ?
Not yet, but it’s really neglected. Lack of empathy is the one reason for the decline in medicine. Only when a patient is listened to at length, and examined carefully, can there be the doctor-patient bond which lies at the core of medicine. This is particularly so in a very sick patient, who almost has an antenna which senses genuine empathy. When that happens, there is faith, and it’s amazing how much faith can heal. Empathy can make the difference between life and death. He feels ‘My doctor says I’m going to get well, I believe in him, and I will get well’, and that influences the body. No one knows exactly how, but it does.
We can’t wish away technology.
No, but we have to keeping stressing that there’s another, older side to medicine. After all, can science and technology ever be able to take a good history from a patient? Or take the place of a good physical examination? No! It’s important to realise that your eyes, ears and hands can sometimes detect what no technology can.
Tell us more about deploying all five senses. You wrote about listening to ‘recognise the blowing diastolic murmur of aortic incompetence’.
You’d miss the diagnosis of very early Parkinson’s, if you didn’t look at a patient’s face, or notice the way he walked into the room. Or a child with high fever may have just a few purpuric spots, blood spots, which could point to a serious illness.
In complicated cases, we need a GP to point to the right specialisation. But the species is almost extinct. Today’s GP writes out a prescription even before you’ve finished describing your symptoms.
Sadly, true. The old-school GP asked probing questions, looked at you, listened, stood by you. When specialisation started, those great individuals were great general physicians too, well-versed in the whole gamut of diseases. Medicine has become compartmentalised, that’s the sadness of it. The heart specialist looks only at the heart. He doesn’t factor in the body in which it resides. It’s important for a specialist to be aware that beside the brain, heart, kidneys and lungs, there’s a human being. You can’t treat merely the organ.
What are the lacunae in today’s teaching?
Inevitably, there’s more to learn, so much more time must be spent in classrooms. Genetics is an important allied science now. Biochemistry and biophysics. So there’s little time left to spend with patients. As students, we learnt most in the wards.
How does the ward teach more than the classroom?
Medicine is learnt at the bedside, never from books. You could study a huge medical tome on medicine, and be able to answer everything from it. But would that make you a good doctor? No. Because you have had no contact with the patient. Every patient is different. That’s the most important thing. His response to the disease will depend on his genes, constitution, mental state, sense of well-being and strength. Even his geography. Moreover, you need to take a good history astutely because people of different temperaments present their symptoms quite differently. So, many variables have to be taken into consideration. So, that’s why your best teacher is the patient; the more information, the greater your knowledge. Of course, you keep improving as you realise, ‘this is where I went wrong, why I went wrong, what should have been done’.
In your 2004 convocation address at BHU, why did you include charity among the hallmarks of a great physician?
There’s a quote: ‘Don’t enter the temple of science with the heart of a moneylender.’
Tell us more about medical ethics.
Beneficence is the most important, doing good to the patient. That’s not limited to your medical intervention. It extends to his inner being. That is where humanism comes in. Second is patient autonomy — which often conflicts with beneficence. So good medicine is a balance. A young man comes in with severe pneumonia, blue and breathless. But, because of his fear of hospitals or doctors, he refuses to have the breathing machine he requires urgently. Without it, he’ll die in a short while. I try and explain, but he is adamant. Patient autonomy says he doesn’t want it, but beneficence tells me if I want to do good to this patient, to the point where I might save him, he needs the machine.
How did you convince him?
I didn’t. I just asked the doctor to sedate him immediately, intubate and ventilate. He recovered after a fair amount of struggle because we had wasted those precious minutes, by which time he was almost pulseless and pressure-less. He survived. In a critical situation, beneficence prevails.
But when it comes to a chronic patient, say with cancer, and he’s absolutely against chemotherapy, I tell him, I cannot promise that it will cure you, but it will certainly extend your period of quality living. I ask him to think it over, discuss it with others. If he returns as adamant, I will respect that.
In ethics, you’ve included justice.
It’s doing the right thing. Sometimes it is not possible to do exactly the right thing. Then you do what is the least wrong. At the JJ we had a tetanus ward with nine beds and two breathing machines. Sometimes five or six people required one simultaneously. Do I give it to those who are most ill? But, how do I know that those less ill today won’t become more ill tomorrow, because this is an acute disease?
Isn’t tetanus always fatal?
Even, with very severe tetanus, people can live. We started this ward and we (that is all my boys and girls working round the clock) brought down the mortality from 100 per cent to almost 18-19 per cent.
In your decades of practice was there a ‘Eureka moment’, an epiphany?
All I can say is that you are often taken by surprise. You’re thinking along a certain line, and you find you were wrong. But the important thing is that you must admit it. I’d tell my students at JJ, ‘After you’ve written the patient’s history and the findings from your examination, add what you think is wrong with him: One. Two. Three. So, when all the tests have been done, and it turns out different, you can’t fool yourself’. If you don’t admit it, you’ll never learn.
Is death the ultimate mocker of medicine’s hubris?
No. Is there any other certainty in life? Death is the only certainty. So you have to take it axiomatically. Unfortunately, modern medicine, very often, wants to fight death to the very last. Ivan Illich, a professor of sociology in Mexico, wrote a fantastic book,  Medical Nemesis I made it compulsory reading for my registrars at JJ.
But isn’t it tempting to play God?
Oh no. If you do, you never know where to draw the line. You must do whatever you can within the realms of reason; that comes with experience. You do not want to prolong the act of dying, but neither can you can you write off the very ill patient. The more you live as a doctor, the more you realise that people you thought were going to die sometimes get up and walk out of the hospital, and the one you thought was almost certainly going to live, doesn’t. That’s the uncertainty of life, and the uncertainty of medicine too.
Your views on euthanasia are conservative.
Active euthanasia — giving something to a sick patient with the express purpose of killing him — is to me morally wrong. Respect for life is our basic tenet. A great man was trying to sum up the essence of a doctor’s ethics. Then one day he chanced upon a beautiful sunset. He wrote, ‘Suddenly the words I was struggling for struck me. They were ‘reverence for life’. That was Albert Schweitzer, a great, great doctor who spent his life in an African village looking after really ill people, with very little equipment. He said, if you have reverence for life, then you’re good, kind, truthful; you have empathy.
Is your most difficult moment telling a patient that there’s no hope?
You don’t ever say that, not in India. Even if he’s dying, he will not want to talk of it. And, I personally don’t see the point of it. A patient feels, ‘I know my illness has reached a stage where I’m going to die but I just might live a little longer than everyone thinks.’ Why should I extinguish that faint glimmer of hope? Of course, I’ll tell the whole truth to the relatives.
But, a very few patients have discussed this at length with me once they know the end is at hand, and it is a fascinating what they feel, and say. They ask questions, to many of which you have no answers. But whatever you reply must be something that uplifts them, never disturbing.To ‘What is there after death’, I’d rather say ‘It will be better than what is here in life’. And that’s what I honestly feel.
You believe in a life after death?
I do. No one has come back from the dead and told us about it, unfortunately. But for me it’s a deep belief. That there’s some other power who’s perhaps directing us. And that power will continue after death.

Minimalism of Maximality | Mazda Turel

Dr. Mazda K. Turel is an alumnus of Grant Medical College and Sir J.J. groups of Hospitals in Mumbai. He has also pursued an M.Ch degree in Neurosurgery from the Christian Medical College in Vellore, India, where he was awarded the Jacob Chandy Gold Medal; a feat achieved by only 4 other graduates. He is a prolific researcher who has 80 publications in reputed scientific journals. He is the proud recipient of many national and international accolades. Dr. Turel’s specialization is the treatment of diseases of the brain and spine. He is known for bringing a new approach to neurosurgery that is both balanced and aggressive. He believes in an inclusive approach where the patient’s family, medical staff and his own team work together to help the patient. Mazda Turel is an alumnus of Grant Medical College and Sir J.J. groups of Hospitals in Mumbai. He has also pursued an M.Ch degree in Neurosurgery from the Christian Medical College in Vellore, India, where he was awarded the Jacob Chandy Gold Medal; a feat achieved by only 4 other graduates. He is a prolific researcher who has 80 publications in reputed scientific journals. He is the proud recipient of many national and international accolades. Dr. Turel’s specialization is the treatment of diseases of the brain and spine. He is known for bringing a new approach to neurosurgery that is both balanced and aggressive. He believes in an inclusive approach where the patient’s family, medical staff and his own team work together to help the patient. He is currently practicing as a Neurosurgeon at the prestigious Wockhardt Hospitals, South Mumbai, as well as Assistant Honorary Professor at his alma mater, Grant Medical College and Sir J.J. group of hospitals. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at


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‘Wonderful leader and great friend’ – Monaz Todywalla

#InHerOwnWay: ‘Wonderful leader and great friend’ – Monaz Todywalla, PHD India

The CEO of Omnicom Media Group India traces the journey of the CEO of PHD india, who he was introduced to 22 years ago, from a Padawan at Madison the ‘evolved leader’ she is today.

To define a leader, especially someone whose presence can fill an entire room with warmth, liveliness and authority all at once, is a tough brief to crack. But the eternal ad-man in me rises up to this challenge as I pen my admiration – shared by many of my peers – for Monaz Todywalla: a CEO, leader par excellence and all-round amazing human being.

It’s been nearly 22 years since my stint at Madison, where I remember being introduced to Monaz – a young and ambitious planner; bright, diligent, and driven to achieve great heights. The spark of her being and the energy she brought into any situation was affable even then; something that made me consider her for leadership positions at Maxus later on and, more recently, at PHD.

As the adage goes, ‘you’re never too young to dream big’, and I couldn’t think of a better person than Monaz, who has championed this saying since the start of her career and lives by this truth every single day. Her transition from a planner to an evolved leader who leads with inspiration has been a beautiful journey to witness. Look closely and you’ll still see vignettes of the wide-eyed Padawan, walking in through the doors of Madison even today – with fire in her belly, curiosity to learn and steadfast integrity to uphold the highest benchmarks of delivery.

Leadership comes in many forms. Some find strength in eloquence, some in judgment, and some in courage. And then there are those that exemplify all of these and more. Monaz’s infectious enthusiasm for excellence is something that translates into a number of things for her people – be it leading with her heart and her ‘no-bullshit, no-pretense’ attitude, or the courage with which she sticks up for her people and never backs down from voicing her opinions.

I may lose track of recollecting the number of times she has gone above and beyond being a team player while standing her ground as a true taskmaster. Monaz is a fighter – she has backed me, backed her team, she has backed situations when the going gets tough, and over the years, has made several media professionals incredibly proud to work in this industry. Time and again, she has shown that staying humble, trusting people and effectively collaborating can lead to a highly engaged culture with a winning mindset.

Working passionately has always been the cornerstone of Monaz’s work ethic, and it is this passion that you can see translating into her efforts in creating an inclusive tomorrow that embraces diversity and equity across all walks of life. When she’s not striving to deliver greater value to clients beyond mandated KPIs, you can find her working away on the sidelines lending her voice to topics close to her heart across the power corridors of India’s business landscape. In a day and age where it is getting increasingly difficult to place one’s faith in people, her high moral standards, deep-rooted sense of security and taking pride in people’s success – no matter how big or small, are rare traits to behold and celebrate.

From walking the empathetic route in the shoes of her people, clients and partners to embracing the long view and owning the narrative, she has shaped the current vision and direction for PHD Media, and in turn, empowered an army of professionals to embrace the future with courage, curiosity and innovation.

To this wonderful leader and great friend – thank you for being the North Star for so many. I’m certain I speak for a good deal of people when I say that we’re so glad to have a friend and a leader like you on our side! That and of course, the endless moments of breaking bread and sharing the best food under the sun. I suppose that’s the greatest plus side of going shoulder to shoulder with an effervescent foodie – neither a dull nor a hungry moment by her side.

(The author is Group CEO, Omnicom Media Group India.)

#InHerOwnWay: ‘Wonderful leader and great friend’ – Monaz Todywalla, PHD India

Dr. Dhun Noria honoured

 It gives me great pleasure to inform you that on Saturday, Aug 27/2022  “apri” Dr Dhun Noria, a Zoroastrian of Toronto, Ontario, Canada was the recipient of the Queen Elizabeth’s Platinum Jubilee Award – Medal. This  distinguished award was presented to her by Han Dong Member of Parliament, Don Valley North. 
She was presented with the Official Platinum Jubilee Pin issued by Heritage Canada and the special commemorative medal as a token of appreciation. 
Dr Dhun Noria has made significant contribution through volunteerism, public service, local advocacy and leadership which has left a long term positive impact. 

Thank You 
Best Regards
Jeroo Mancherjee

Shared Hospital Lab honours founding member Dr. Dhun Noria.

Healthcare trailblazer, Dr. Dhun Noria, Chief of Laboratory Medicine at Scarborough Health Network (SHN), was recently honoured for her formative and ground-breaking contributions to the Shared Hospital Lab (SHL).


Founded in 1996, Shared Hospital Lab is a partnership between SHN, Sunnybrook Health Sciences Centre, Michael Garron and North York General Hospital to provide high-quality microbiology lab services. Dr. Noria’s critical role in establishing SHL and ongoing contribution to the organization’s success was celebrated at Sunnybrook’s Bayview Campus as a group of her family, close peers and esteem colleagues joined in for the event.


At the dedication ceremony, a plaque was unveiled in the gardens, The Dr. Dhun Noria SHL Staff Wellness Courtyard. The plaque reads, “Named in recognition of Dr. Noria, MD, FRCPC, O. Ont., a previous Chair of the Board of SHL, her personal story of inspiration and her commitment to patient care and the Ontario health system is unsurpassed. She envisioned, championed, and was the driving force behind the creation of SHL.”


“Shared Hospital Lab has been an important part of my professional life for 26 years,” Dr. Noria explained during her remarks, attributing the success of SHL to incredible and selfless team of visionaries and healthcare workers. “I am truly proud and honoured to work with our forward-thinking team. These people are not just frontline workers, to me they are warriors and they are soldiers in this epic Covid-19 battle”, she continued.


Shared Lab presented Dr. Noria with a special commemorative portrait, which will be hung in the Board Room, “in recognition of the tremendous contributions Dr. Noria has brought to healthcare across the province.”



SHL has played an instrumental role in the fight against COVD-19 by conducting and processing PCR COVID-19 tests for SHN patients and three million across Ontario. SHL has also provided Covid –19 testing for Public Health Ontario Laboratory and 20 other health care facilities across Ontario.


In addition to her contributions to SHL and advancing healthcare for Scarborough, Dr. Noria has been a steadfast supporter of SHN Foundation. As one of the founding physicians of the Birchmount Hospital, Dr. Noria’s philanthropy and leadership has helped position SHN as a leader in healthcare. Throughout her 30+ years of support, Dr. Noria and her husband Farokh Noria have donated over $1 million cumulatively to SHN Foundation. SHN is tremendously grateful to Dr. Noria for her ongoing support, and we are proud to recognize her as one of SHN Foundation’s original donors.


About Dr. Dhun Noria


Dr. Noria has built a career on an unwavering commitment to excellence in health care, and her work has had a significant impact on Ontario’s health care system.

Dr. Noria was a founding board member of Birchmount Hospital, and member of the core planning team that brought together Birchmount and General in 1999. Appointed by Premier and Lt. Governor in Council as Chair of Metro Toronto District Health Council with a mandate to Restructure 44 Hospitals in Metro Toronto. Dr. Noria was also a founding member of the Shared Hospital Laboratory.

Dr. Noria’s enthusiasm has been recognized nationally and internationally. She has earned many awards for her commitment to the health care field in Canada, including Order of Ontario Award – the province’s highest honour; Queen Elizabeth’s Diamond Jubilee Medal; Queen Elizabeth’s Platinum Jubilee Medal; a star in the Scarborough Walk of Fame; Presidential Medal from the Ontario Medical Association; and Professional and Business Woman of the Year through the Canada-India Business Council.​​​​​​​




Sheherazad F Kapadia: Occupational Therapy Podcast

The Royal College of Occupational Therapists have released a campaign about Occupational Therapists (OT) which discusses different entry routes, the daily operations of an OT and why one might choose Occupational Therapy.

Our 8WZYC Co Chair Sheherazad F. Kapadia was invited to speak in their latest podcast about her journey on becoming an OT, the versatile nature of OT and her shared vision for innovation and health equity in the profession. 

If you know anyone who’s wondering what’s next for them or who may be interested in OT, please do share this podcast with them. They may also wish to liaise further with Sheherazad.


Justice Kathawalla retires from Bombay High Court

Justice SJ Kathawalla of the Bombay High Court was given a grand farewell by two advocates’ associations on Tuesday as he is slated to demit office on Wednesday after more than a decade on the bench.

The judge in his farewell address spoke at length about what the “judgeship” meant to him and also had some advice for young and budding advocates.

At the farewell event organised by the Advocate Association of Western India (AAWI), Justice Kathawalla spoke of how his “pilgrimage” was ending.

“To me, Judgeship was never a savvy career move or a professional high point. But in fact, it has been a pilgrimage that is coming to an end tomorrow,” he said.

He added that he felt blessed for having completed his pilgrimage and was in awe of the glory of the institution that he venerated deeply.

Putting to rest the million dollar question of why he gave up a lucrative practice to be a judge, he stated that his desire was always to ensure that justice should be dispensed effectively and efficiently to every litigant so that the “faith of society in the temple of justice never wanes”.

“Is money everything? When you come with nothing, and leave this world with nothing, should money be your master? What about soul satisfaction and the warmth in your heart when you realise that those cheated, defeated, miserable litigants who came vexed, crying and begging for justice before you are leaving with a smile, basking in the sheer delight of having their faith restored in the rule of law? Or their joy when they realise that the legal system is fair, just, humane and gives them their due when most needed it,” he said.

He added that it was more important to answer to the higher calling to dispense justice to every strata of society, which he described as being the collective “karma and dharma” of the legal profession.

While speaking at the farewell organised by the Bombay Bar Association, Justice Kathawalla spoke of how he cultivated the practice of wiping his mind clean of any and all prejudices that he may have harboured against opponents.

While speaking at both events, he dispensed the following pearls of wisdom to young and budding advocates who aspire to join the Bench:

This profession calls for burning the proverbial “midnight oil,” as not only fortunes of litigants, but sometimes their life and liberty, depends on the hard work;

One may attempt to escape the blame of defeat, especially where it is on account of not doing one’s best by blaming the judge or calling it a bad case, but deep down, your lack of effort will be your real defeat;

An over simplified principle – do your best and leave the rest. He described one’s “best” as being till you can honestly tell yourself that you cannot do more or better;

Answer the higher calling and move from Bar to the Bench in the larger interest of justice;

One cannot fall prey to either fear or favour, nor is one sitting on the dais to win a popularity contest. “It is a tightrope walk and there will always be many who you will displease, including the powers that be – whoever they may be!”

Nobody will remember us for our fancy cars and designer watches. We will be remembered for our dynamic work ethic, our uncompromising quest for righteousness and aptitude for empathy;

The legal profession is thriving, but we need to safeguard against the quantity versus quality dichotomy. There needs to be more pro bono work. “Just because some people cannot afford the high costs of litigation does not mean that justice should be denied to them,” he said.

Justice Kathawalla was born on March 24, 1960 and enrolled as an advocate of the Bar Council of Maharashtra and Goa on September 30, 1985. After having a lucrative practice for more than two decades, he was appointed as an additional judge of the Bombay High Court in July 2008. He was made a permanent judge in July 2011.

Tanaz Godiwalla Brings “A Parsi Affair” Line of Condiments to North America

Condiments are based on secret heirloom recipes and bring the taste of Parsi food into kitchens around the world. Branded as “A Parsi Affair,” she will begin with two varieties of condiments based on recipes perfected and handed down from generation to generation since 1969.

New York, NY February 21, 2022 –(– Acclaimed Parsi culinary legend and entrepreneur, Tanaz Godiwalla, also known as the “Queen of Parsi Catering” in India, today announced the foray of her products into the North American market. Tanaz will be partnering with TGFPL USA, Inc. owned by Cashmira Sethna (Director), who will be the sole distributor of A Parsi Affair’s ready-to-cook and ready-to-eat delicacies in the United States and Canada. These coveted condiments can now be used by everyone, in their own way, to bring the delectable taste of Parsi cuisine into their kitchens.

Commenting on the launch, Tanaz Godiwalla said, “My culinary journey began more than 30 years ago, when I took over the reins of Godiwalla Catering, today a household name in the Parsi community. Soon, I realized there was a definite market for Parsi condiments that could be easily incorporated into home cooking. With that in mind, I launched ‘A Parsi Affair’ and it was an instant success in India and in the UK. I’m now delighted to be able to share the unique taste of Parsi cuisine to the sizeable Indian and Parsi community in the United States and look forward to increasing the range of our offerings soon.”

The first product that will be available is the Gajar Meva Nu Achaar, a traditional Parsi carrot sweet and sour pickle that incorporates raisins and dried dates. The second is the Gor Keri Meva Nu Achaar, the unique Parsi raw mango pickle. Vegetarian and with no added preservatives, the flavors are a game-changer in the market as they are the first to include premium dry fruits and nuts like cashews and dates. A dash of red chili pepper, ginger, and mustard powder add some spicy notes while the sambhar masala boosts the aroma. Each of these condiments uses wholesome ingredients such as ginger, garlic, chilies, jaggery, cinnamon, and turmeric — all of which possess scientifically proven health benefits as well as contribute to the distinctive flavor that makes Parsi food so famous. They are addictive with chips and stand out on charcuterie boards. Endlessly versatile, they can be paired to rev-up rice, roti flatbreads, naans, parathas, sourdough, crackers, garlic bread, and everything from theplas (flatbreads that are made with spices) to khakras (thin crackers).

Both condiments will be on retail shelves at select Patel Brothers retail locations in February, 2022. Patel Brothers are the largest Indian American supermarket chain in the United States with 57 locations in 19 states, primarily in New York and New Jersey. The condiments are expected to become available on Amazon in July 2022. They will be priced accessibly for all that are looking for a simple yet sumptuous way to add true Parsi zest to their meals.

About Tanaz Godiwalla
Tanaz is the most celebrated Parsi caterer in India, beloved for her mouth-watering feasts. Her extraordinary career has been featured in Conde Nast Traveler, The New York Times and Upper Crust India to name a few. As the second-generation owner and an award-winning chef, she has been running the business successfully for more than three decades. She is the go-to chef for Mumbai’s Parsi community, and her awe-inspiring banquets burst with color, flavor, and texture. Over the years, she has catered for hundreds of events, sometimes being booked years in advance. She also runs a cloud kitchen that does food deliveries across Mumbai in India and has launched her catering services in the United Kingdom in the Spring of 2021.

Contact Information:
A Parsi Affair
Cashmira Sethna
Contact via Email

Read the full story here:

Professor Mahzarin Rustum Banaji will receive a 2022 Atkinson Prize in Psychological and Cognitive Sciences

The National Academy of Sciences (NAS) has awarded the 2022 Atkinson Prize in Psychological and Cognitive Sciences to Mahzarin R. Banaji, the 2010–2011 APS President and an APS William James Fellow and APS James McKeen Cattell Fellow, for her work in furthering the understanding of implicit social cognition.

“Her research has helped establish and quantify the role that unconscious processes play in governing human social actions and judgments of others,” according to the official announcement from NAS. “Banaji’s work on implicit, group-based attitudes and beliefs continues to pave the way toward a more rigorous and quantitative approach to understanding the human mind in social context.”

Banaji has long been revered for her contributions to the psychological sciences and is considered a leader in research regarding implicit social cognition and “implicit bias,” a term she coined with colleague Anthony Greenwald in 1995.

The NAS announcement also noted her contribution “to the future of the field through her mentorship, public education, and ongoing leadership on science boards, committees, and organizations.” According to her Harvard University profile, Banaji continues in her role as the Richard Clarke Cabot Professor of Social Ethics at Harvard University to research the social attitudes of adults and children, beliefs and stereotypes, and individual responsibility.

Established in 2013 by APS William James Fellow Richard C. Atkinson, the Atkinson Prize is a biennial $100,000 award designed to individually honor the work of two experts who have significantly contributed to the advancement of the psychological and cognitive sciences.

In addition to Banaji, APS Fellow Leah Somerville has been recognized by the NAS with a $75,000 Troland Research Award for her research on the adolescent brain and psychological development.

About the Atkinson Prize in Psychological and Cognitive Sciences

The Atkinson Prize in Psychological and Cognitive Sciences (formerly the NAS Prize in Psychological and Cognitive Sciences) is presented to honor significant advances in the psychological and cognitive sciences with important implications for formal and systematic theory in these fields. Two prizes of $100,000 are presented biennially. The prize was established by Richard C. Atkinson in 2013.

About Mahzarin Rustum Banaji

Mahzarin Rustum Banaji, Harvard University, will receive a 2022 Atkinson Prize in Psychological and Cognitive Sciences.

Banaji is recognized for her groundbreaking contributions to understanding implicit social cognition. Her research has helped establish and quantify the role that unconscious processes play in governing human social actions and judgments of others.

Her landmark collaborative research defined implicit social cognition, introduced the term “implicit bias,” and developed the Implicit Association Test.

Banaji’s work on implicit, group-based attitudes and beliefs continues to pave the way toward a more rigorous and quantitative approach to understanding the human mind in social context.

In addition to her scientific accomplishments, Banaji has contributed to the future of the field through her mentorship, public education, and ongoing leadership on science boards, committees, and organizations.

The Atkinson Prize in Psychological and Cognitive Sciences (formerly the NAS Prize in Psychological and Cognitive Sciences) is presented to honor significant advances in the psychological and cognitive sciences with important implications for formal and systematic theory in these fields. Two prizes of $100,000 are presented biennially. The prize was established by Richard C. Atkinson in 2013.

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