Remembering A UNIQUE PARSI CREATION….Air India’s Maharaja…. and Bobby Kooka
LOOKING BACK WITH NOSTALGIA
at a some unique, memorable and lovable creations of a forgotten Zarathushti ad man AIR INDIA’s BOBBY KOOKA.
Please have a look.
The Wonderful Journey Of Air India’s Maharajah
Air India’s 68-year-old mascot, The Maharajah, may soon be replaced, or so it seems! The figure of the Maharajah could be interpreted as a symbol of feudal power. Bobby Kooka, the person behind the concept of the brand mascot argued, “He may look like royalty, but he isn’t royal”. While the debate continues, let’s take a look at this wonderful series of posters that describe the journey of the Maharajah ever since it was unveiled in 1946.
All Suited Up! #Classic
Sunbathing in Sydney #Luxury
Celebrations galore! #Victory
An Evening in Paris!
Click Here for some more classics
Enjoy it. Preserve it.
Chances are you’ll not see the likes of these again.