In a press conference on 10 November 2014, Jiyo Parsi showcased a series of ads that have been developed by Madison, to promote the program to Parsi Youth of marriageable age.
“It is an absolute honour for me to be associated with the Jiyo Parsi Campaign..Our community must see a rise in numbers and I would urge all Parsis to marry and have At least 2 kids..Young mothers who are career women please know that both motherhood and a flourishing career can co exist. Chalo Let’s all Cheer and Support the Jiyo Parsi Campaign !!!” – Perizaad Zoroabian – Brand Ambassador – Jiyo Parsi
‘There are times when we have to put the community first, times like battles. We do not want people to sermonize, but there comes a time when you must put individual convenience against a larger cause. This for the Zarathushti community is such a time .’ H.E Masood Khaleghi, Consul General Islamic Republic of Iran
Enclosed is the Press Release and the thought provoking campaign