Aava Water Wins another Global Award For Superior Taste In Brussels
On 14 June 2017, Aava Natural Mineral Water- India’s highest selling Natural Mineral Water, was judged by an independent panel out of 65 international beverage experts, European chefs and sommeliers and was awarded 2 gold stars and the Superior Taste Award 2017 honour by the International Taste & Quality Institute (iTQi) in Brussels, Belgium. This is another classic story of a homegrown brand competing & winning in the international arena because of its inherent quality & natural goodness. Originating from the Taranga hills of the oldest mountain range of the world, Aravallis, Aava Water sparkles with the holy trinity of purity, health and taste & has delivered on the Hon. Prime Minister Narendra Modi’s vision of Make in India since Aava was launched by him as CM of Gujarat 12 years ago.
Among the 90 participating countries, Aava Natural Mineral water was the only Indian natural mineral drinking water to be awarded the honour of 2 Gold Stars in 2017. The Superior Taste Award is hailed as the “Michelin Guide of Food & Beverages” and Aava judged with a list of other renowned mineral water/beverage brands and was analysed by the most reputed sommeliers of Europe using the blind taste sensory analysis, i.e, without having any idea of the origin or the brand name. Some of the renowned jury members included Alan Coxon, BBC TV Presenter; Ferran Centelles, titled the World’s Best Sommelier; Mary O’ Callaghan, Ireland’s Best Sommelier; among 65 others.
This is yet another global award received by Aava which has previously been crowned with a long list of prestigious awards like the 2007 BottledWaterWorld Award at Mexico city, ASSOCHAM’s award for Best Food Packaging Design, Indian Power Brand Award at Las Vegas, among many others.
With such a rich and long list of accolades, Aava has naturally become the exclusive choice of a number of high end groups like Jet Airways, Indigo Airlines, Swiss Air, Air France & many other foreign airlines of repute due to which every week 1 million bottles of Aava are relished worldwide. As of date, more than 350 million bottles of Aava have been relished. It is also served as a water of choice at luxury hotel chains like Four Seasons, Oberoi’s, Trident, Marriott, Hilton, St. Regis, The Ritz, Maurya Sheraton Delhi, Hyatt, Ramada, Meridian among others. It is also being exported to developed nations like New Zealand, South Africa, etc for its superior quality and health benefits. Other loyalists include world famous KBG golf course, Wellington Club, Indigo Restaurants, CCI Club, DLF Emporio, IIM Ahmedabad, and the list in ever increasing, making Aava Water the preferred Natural Mineral Water Brand nationally & globally.
With it’s naturally occurring consistent alkaline pH levels of 8 & more and its immense health & wellness benefits, Aava is also one of India’s highly certified waters with mandatory BIS/FSSAI certifications & numerous other statutory permissions like Ground Water Authority NOC wherein Aava has even contributed to building check dams in tribal areas. Aava takes its responsibility towards preserving nature very seriously and has even partnered in the 4th International Conference on Environmental Education that was organised by the UN Environmental Program co-sponsored by UNESCO which was held for the first time in India.
Aava is true to nature, true to you.
About the International Taste & Quality Institute (iTQi)
The Juries of the International Taste & Quality Institute – iTQi – are unique in the world because they are selected from the exclusive partnership with prestigious culinary organizations, the Association de la Sommellerie Internationale (ASI) and other highly regarded drink experts.
These judges, carefully selected by iTQi and these culinary organizations, have been trained for many years to taste food and beverage products. They have exercised their profession in Europe but also, in countries as diversified as Japan, China, Thailand, Australia, as well as in North, Central and South America. They are passionate and enthusiastic in their ongoing discovery for new flavors from unknown products wherever the origin may be. For the sake of transparency, iTQi authorizes participating companies, on specific request, to attend the judging at the tastings.