Professor Dr Zubin Sethna has joined an elite group of experts at the World Economic Forum.

The group brings together experts from multiple disciplines, including academia, business, government, and civil society, to share their research and analysis, engage in debate and organise around specific issues.

Professor Sethna’s expertise lies in entrepreneurship, the future of consumption and family business. He commented on the appointment:

‘I am committed to Regent’s mission of developing tomorrow’s global leaders and thus improving the state of the world by helping to shape the global agenda. I’m humbled and delighted to accept an invitation to join The World Economic Forum’s Expert Network.’

Zubin is a Professor of Entrepreneurial Marketing and Consumer Behaviour, and Head of Programmes for MSc Marketing Psychology and MA Enterprise.

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