Sam Balsara on Advertising
For those students who want an exciting, challenging and creative career, Sam Balsara, the doyen of advertising advises them to not look at remuneration alone. An alumnus of Jamnalal Bajaj Institute of Management Studies, Mumbai, Sam Balsara took over Madison Communications in 1988 and went on to turn it into one of India’s most successful agencies. Today, sans the presence of a
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