The Agas on the dynamics of giving


Thermax’s Anu Aga and her daughter Meher Pudumjee see philanthropy as much more than writing out cheques for charity

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Anu Aga (right) and her daughter Meher Pudumjee. Photo: Dasra

Anu Aga and her daughter Meher Pudumjee, of energy and environment engineering business house Thermax Ltd, are among India’s 100 richest people as per Forbes magazine rankings. The mother and daughter duo sees philanthropy as much more than writing out cheques for charity and personal involvement takes priority for both. In an interview, Aga and Pudumjee talk about how they complement each other—one is the heart and the other the head—when it comes to giving. Edited excerpts:

What does philanthropy mean to you?

Pudumjee: Philanthropy to me is the joy of giving, both in terms of my time and my resources to a cause that I passionately believe in.

Aga: And it’s different from CSR (Corporate Social Responsibility), which is now mandatory for corporates to give. So if my company gives hundreds of crores, it’s still not philanthropy, it’s CSR. I would like to make that difference.

If I were to take you back a little in your journey, when and why did you first decide to give?

Aga: When I was in college, I didn’t have money to give but I gave a lot of my time for the social service league at St Xavier’s College. And then later in life, I lost my son in a car accident at the age of 25. He had spent eight years abroad and felt that we were very insensitive to the poverty around us. And he said, unless as a family we give 90% to social causes, he will go away to England. I hate taking a decision at gunpoint, so I told him “Go! I don’t want you to tell me what I should do”. Then, of course, my daughter and son-in-law got involved and he said, “Sorry, I didn’t mean to be aggressive and say what percentage, but what I mean is start giving substantially.” And we started in a small way. (It was) only after the company went public 20 years ago that we had money in hand. It was only in the last five-six years that we decided that 30% of our personal wealth dividend income will go towards philanthropy.

What have been the lessons learnt, big surprises, big disappointments, highs or lows?

Pudumjee: In the last five years, I am amazed to see how many youngsters are involved with this whole sense of idealism, giving of their time—just look at Teach For India!

Aga: And though by definition, philanthropy is giving your money, I think if you give your life and your time, I would call that also a form of philanthropy. Earlier, I used to give impulsively, not go into too much asking what the cause was, how they were going to do the work, but ever since my daughter partnered with me, she asks the hard questions and we’ve never gone wrong. So it’s a good combination.

What is your approach to and model of giving?

Aga: From our personal wealth, we would like to find credible NGOs (non-governmental organizations) and support them not just by writing out cheques, but getting involved with them in long-term planning in many areas.

Pudumjee: We like to fund NGOs rather than do it directly.

How do you think you complement each other and how are you different? 

Pudumjee: I think mum and I are very complementary in the sense that she does a lot from the heart, I do more from the head. So I think the combination is really very effective in looking at causes, looking at impact, looking at strategy, doing things differently but trying to bring it together towards a particular outcome.

Aga: For me, human rights is very important. Again in a small way, we help there. Meher is very good at finance. I hate finance. So if there’s anything related to figures, I say Meher, you look after it. I think I helped Meher to be a little more trusting.

What would your advice to aspiring philanthropists be?

Pudumjee: For people who have the funds but don’t know where to invest them, I would say don’t do it on your own. Try and find a good, credible NGO that you trust, that you know other people are working with, that is making an impact. There are so many NGOs doing really good work that are very professionally run, but it is very difficult for them to find funders. And I would really urge more and more people to come together, because there are some people who can give money, a cheque, some people who can give time but less of money, and I think all the combinations are required to take things off the ground. And if I can just give one example of a platform called Social Venture Partners which started in Pune a couple of years ago. You give a minimum of Rs2 lakh to join. In Pune, we are 45 partners that have come together. We pool in all the money and we have a grants committee who then chooses which NGOs to support. The NGOs make a presentation to all the partners. Initially I was very sceptical but I think it’s such a wonderful way to get more and more people to come together and give their time and a little bit of money, and then see the cause grow.

Aga: My advice to people who are seeking a cause is to check out different causes and see what they are drawn to. It’s no use giving to a credible NGO for a cause you don’t feel passionate about.

What according to you should philanthropy work towards in the next 10 years and what will get us there?

Pudumjee: I think there is no dearth of causes in India that require funds. My only fear is that it shouldn’t be a little bit here, a little bit there. We really need to look at scale, in whichever way. It doesn’t have to be scale in terms of huge amounts, but it has to be scale in terms of impact and sustainable impact.

Aga: I would be a little more specific and say I am ashamed that after 70 years of independence and with our GDP (gross domestic product) growing in the last few years, we haven’t solved the malnourishment problem. Second is education. Look at the quality of our education. We love to be ostriches and not face the problem that the quality of education is bad. If we educate people but they can’t get jobs, there will be chaos. We all have to realize that business cannot survive in a society that fails.

This interview is a part of the India Philanthropy Series, a joint initiative between Dasra, a strategic philanthropy foundation, and the Bill & Melinda Gates Foundation. This series which will be launched in 2017 will showcase through videos and a report, the philanthropic journeys of some of the most generous, strategic and innovative philanthropists in India.

DaanUtsav or The Joy of Giving Week started on 2 October. In a four-part series, Mint examines the changes and developments in the sector, speaks to philanthropists and discusses how and why they give. We also look at how donations, even small ones, have the potential to change lives.

http://www.livemint.com/Companies/UQxQhBbzfz36BtPjpxMpAP/The-Agas-on-the-dynamics-of-giving.html

 

You really want to be doing things that make a difference: Ratan Tata


Tata Sons chairman emeritus Ratan Tata on why poverty alleviation is key to his philanthropy and why access to natural resources is important to improve lives

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Tata Sons chairman emeritus Ratan Tata. Photo: Reuters

Ratan Tata, chairman emeritus of Tata Sons Ltd, served as chairman of the Tata group from 1991 till 2012. He continues to head the group’s charitable trusts. The group’s philanthropic initiatives are wide ranging and have evolved with the changing economic conditions of the country. Starting with building institutions of repute to hospitals, to research facilities for the socioeconomic integration of the marginalized communities, the group’s social engagement has been moulded and influenced by the family values of the Tatas. He talks about why poverty alleviation is key to his philanthropy, how his grandmother influenced him about how to stimulate the wealthy to give more, why access to natural resources is important to improve lives and the India Philanthropy Initiative. Edited excerpts from an interview conducted by Bridgespan in partnership with Mint:

How did you start your philanthropic journey?

I grew up in a family that was driven by philanthropy. My grandmother with whom we spent a great deal of time—she brought us up because my parents were separated—influenced me. We were steeped into philanthropy, whether it would be for the household staff or the person on the street. She was in fact for a period of time, the chairperson of the Sir Ratan Tata Trust. We grew up in that aura of giving back to the people or alleviating misery if we could. Formally I became involved with philanthropy when I became a trustee of the Sir Ratan Tata Trust.

Were there people or incidents or experiences that you used to inform your approach to philanthropy, the formal version of it?

As a young man growing up, it was the environment that I spoke of, which set the pace and the tone of my journey of how one makes contributions to make a difference.

How is the Sir Ratan Tata Trust changing from its old avatar?

We look at our trusts collectively. The bigger ones undertook projects of philanthropy which were very far reaching in those days, be it a cancer hospital or a hotel that would be open to Indians or donations in the interest of tuberculosis. My grandmother gave away all the homes she and her husband had all over India so that sanatoriums for consumptive people, who needed to be isolated, could be made or old people’s homes could be set up. And then a fair amount of philanthropy was in the form of alleviating individual hardships, such as funds for treatment or surgery. We give much more than we did in those days but we are trying to be relevant. We are trying to participate in research for cancer, for diabetes, getting institutes in place to make the treatments affordable and reachable to the common man, looking at agricultural inputs that alleviate poverty in a rural community.

What has led to this shift broadly?

I can’t say that there was a motivator that was defined. For example, one of the big changes has been combating malnutrition today among infants. Just the fact that we are losing so many children in India at infancy. It took only a few weeks of research to realize that we couldn’t do that without involving the mother, who is also malnutritioned. We also found out very fast that we couldn’t really do much unless we focused on hygiene and sanitation. It become a holistic activity. We undertook pilot projects in eight districts across multiple states to work out the systems for this and it’s been a real eye-opener. We have received tremendous support from the state government whom we were working with.

Any advice for a philanthropist thinking about doing problem solving?

The only advice I would give is there is a lot of money that is probably less effectively used or employed because someone has not done enough research on what the problems are. One of the changes we made is that we are no longer a purely grant-giving philanthropic organization. We moved from there into being involved ourselves in some of the projects that we have, we manage them ourselves or jointly with an NGO (non-governmental organization) but not only through an NGO.

In the past, we would support an NGO for eight years or 10 years and then move those funds and allocate in another place. You would assume that this community by now would be self-sustaining. But when you withdrew your funds, the NGO collapsed, the community collapsed and you become the most hated person or hated organization there is. Sustainability in development has been a new call and we realize that communities don’t need handouts—they need prosperity and dignity. So our grants today, wherever we give them, put sustainability as one of the mileposts. I mean as far as possible, the idea is to make the community self-sustaining and have the dignity which I think everybody wants.

How do you measure your success ?

I think to a great extent it is about trying to establish and understanding what the real problems are. You have got to define your goals effectively.

What characterizes a professionalized NGO?

I can’t answer that particularly but sometimes it’s not scale. Very often an NGO tends to forget the traditional outlooks of a community and ignore it, so that what they try to do—however well intentioned—doesn’t work.

What is your assessment of the current state of CSR (corporate social responsibility) in India? And what needs to be done to improve it?

I have a sort of philosophical view. The CSR funds have to come from somewhere. I think there would be a fair amount of abuse of these funds and the government will have to do some regulation to make sure that these are effectively used. It would not be a bad thing if the government had defined X number of causes to which you can officially give these funds, which would work for rural prosperity. I think even if large projects, a public works projects, were funded in this way, there is nothing wrong in that but the government may have to define what they are. CSR could become an avenue for innovative thinking on how you can improve the quality of life, and it could be a very powerful tool—or it could be wasted.

How do you see the state of philanthropy in India?

I think the new type of philanthropy that we talked about, that is looking at making donations or making funds available in far-reaching terms, is starting to happen. But a large amount of philanthropy is in the more traditional forms—maybe to build temples or hospitals, not so concerned about what it actually does, but that edifices are created because that establishes that you did A or B or C. I think India has to move like other countries into a more sophisticated form of philanthropy which makes a difference and is designed to make a difference rather than just creating edifices.

Do you have a philosophy of philanthropy?

If I put it into one sentence, I think you really want to be doing things that make a difference. If you cannot make a difference, if it’s just water trickling through a tap or leading through a drainage system, it’s wasteful.

Have you changed because of the philanthropy? How has it affected you?

Yes I think so. I was the chairman of the trust while I was chairman of Tata Sons. I may have chaired the trust but I didn’t spend as much time or have had much depth of involvement as I do today and that’s been an eye-opener. I have become more sensitive to the pain and the suffering that exists. I am more involved with where we should do more and where we should be bolder in terms of the amount of money that we allocate. And it also made me more sensitive to the likely abuse of funds.

The Bridgespan Group, an adviser and resource for mission-driven leaders and organizations, in partnership with Mintinterviewed several philanthropists across India to trace their journeys and share their learnings—Conversations with Remarkable Givers: India.

http://www.livemint.com/Companies/eZ5raUtIs7kmScXuchQY9M/You-really-want-to-be-doing-things-that-make-a-difference-R.html

PARSI KIDS GIVE A QUICK LESSON IN GIVING


A Parsi boy affiliated to the XYZ hands a pair of slippers to a visitor. Photo: Special Arrangement

A Parsi boy affiliated to the XYZ hands a pair of slippers to a visitor. Photo: Special Arrangement

  • In three hours, 100 children tap 21 Parsi colonies, collect more than 12,000 shoes for underprivileged kids

A few days ago, 100 Parsi children between the ages of 5 and 15 set out to make a difference to the lives of underprivileged people in the city, and in the process, set an example of giving.

The children, affiliated to Xtremely Young Zoroastrians (XYZ), a voluntary organisation, collected old and unused shoes from homes in 21 Parsi colonies across the city, from Colaba to Goregaon. Between 9.30 a.m. and 12.30 p.m., they collected 12,199 pairs of shoes, which were given to non-governmental organisations (NGOs) like Hamara Footpath, Goonj, Angel Xpress Foundation, Oscar Foundation and others, to be distributed to those in need.

“We are a small community, but wanted to make a big impact on the city,” says Hoshaang Gotla, founder of XYZ Foundation.

The collection drive was termed ‘XYZ Stepping Forward’, under the organisation’s MAD (Make A Difference) initiative. Apart from the shoes, the drive also included collecting money from Parsi residents, which will go towards buying football stockings and studs for the Organisation for Social Change Awareness and Responsibility (OSCAR) Foundation. The NGO addresses community issues in the Ambedkar Nagar slum through football.

XYZ also plans to raise money for the Jaipur Foot. It aims to donate at least 10 to 20 prosthetic legs to those in need.

The rationale for the event was simple. “All it takes is one pair of shoes to make a difference. A lot of people suffer foot illnesses or have no footwear, whereas the middle and upper middle classes have at least one or two extra pairs at home,” says Mr. Gotla. The idea was for the Parsis to initially tap into their own homes for shoes, as this would be relatively easier to start with.

The drive involved running an advertising campaign in the community newspaper, Parsi Times, which gave XYZ the space for free. The campaign had three components. The first was ‘Donate’, which spelt out details such as where, when, and to whom the shoes could be given. Children from the community also made posters which they stuck in their respective housing societies. Messages were also sent on social media.

The second component was ‘Recycle’, which urged families to give away shoes they were not using, while the third was ‘Boot Aapo’, which translates from Gujarati to ‘give your shoes’.

Once the shoes were collected, they were sorted by volunteers into categories like, ‘male,’ ‘female’ and ‘child’, and packed into bags along with labels indicating the number of shoes in each category. These were then transported through tempos to various NGOs, and where the numbers were large, to the godown of NGO, Goonj, in Mira Road. The response was so overwhelming that storage became an issue. “We had to hire a second godown, and two more tempos,” says Mr. Gotla.Goonj, for instance, needed the shoes for distribution all over the city, and has told XYZ it can handle larger numbers for use across the country.

The drive also faced some obstacles. Children tire easily, plus this was exam season. The result was that only 100 children came out with their parents and friends to take the drive forward. But those who did, say it was transformative. The experience made 13-year-old Riyan Karbhari “very happy”. When he went out to collect shoes from seven buildings at the Salsette Parsi Colony in Andheri with his friends, there were the odd residents who slammed the door in their face or simply refused to part with shoes or money. “We did feel bad, but we didn’t let that spoil our mood,” says Riyan. His mother Nazneen, was happy about the leadership qualities the drive had instilled in her son and the other children. “During the conversation back at home, the children were saying things like, ‘Every time I want a new pair of shoes I’ll stop to think about whether I need to buy it’.”

The children also had to do a good bit of planning and execution in the stipulated three hours. “They had the opportunity to interact with various types of people and age groups, which gave them a different perspective.”

Pakzin Khodaiji, 13, who was also involved in the drive, said she had spread the word among her friends in school. “I feel very nice that I am helping someone lead a better life,” she said.

This may just be the beginning, though. Under phase-II of the drive, XYZ has set itself a target of nearly 60,000 shoes. On December 17 this year, XYZ will have children, parents and volunteers fan out to 60 schools across the city, and aim to collect at least 1,000 pairs from each school. And if it’s shoes this year, XYZ will look at extending the ‘giving’ to one new item in every successive year for people in need.

It’s not difficult, says Mr. Gotla.“This is not an XYZ initiative only. We want to be a catalyst for change. It just takes a little effort. People have not just shoes, but blankets, soaps and even umbrellas to spare. All they need to do is reach out.”

SHUBHA SHARMA

http://www.thehindu.com/news/cities/mumbai/parsi-kids-give-a-quick-lesson-in-giving/article9194064.ece

XYZ Stepping Forward – An Appeal


An Appeal…

Dear members of the community,

Our organisation – XYZ is organising a MAD Initiative (Making A Difference) called XYZ STEPPING FORWARD which is a Shoe Collection Drive on Sunday, 2nd October 2016.

Our Xtremely Young Zoroastrians along with friends, family and well-wishers will be going to 21 different colonies and baugs in the city only between 9:30 am and 12:30 pm to collect all types of footwear, i.e. shoes, slippers, sandals etc. which are in wearable condition. If you do not have anything to donate, we are also accepting donations of Rs. 200 for a new pair of shoes for the needy.

These shoes will then be sorted and sent to NGOs like Hamara Footath, Greensole, Angel Xpress Foundation, Oscar Foundation and others to be distributed to people in need and improve their lives.

We at XYZ are overjoyed that so many baugs, colonies, gymkhanas and associations are helping this cause and also appreciates the support of the Scout Groups and other organisations. We especially thank the PARSI TIMES for spreading the message to all their readers over the last month. We hope that the children of our small community bind us together and work as one to make a huge difference to the people in need.

While reading this message, we want you to know that you can also help in any of the 3 following ways:

  1. DONATE
    Please give as many pairs of shoes as you can. Please tie the shoes with a rubber band or string and hand it over to the kids or drop it off at the collection centers.

A donation in cash or cheque can also be made for new shoes.

  1. VOLUNTEER
    Make the conscious decision to come down to your colony and help with the collection process for only 1 or 2 hours.

  2. SUPPORT
    If you are unable to do the above, we still hope that you can forward this message to others in the community and Make A Difference.

This may be an XYZ Initiative but we hope that every Zoroastrian comes together and makes a change as you too are an Xtremely Young Zoroastrian within. This is not about your social or civic responsibility. This is about Being Better Parsis.

Warm Regards,

Hoshaang Gotla
Founder, XYZ

xyz-stepping-forward-collection-centers

Volunteers needed


CaptureWe are looking for volunteers to help in evolving content for The Parsi Directory. Reasonable remuneration will be considered in deserving cases. Those with Internet Access and willing to work from home with flexi-timings should contact our help desk at webteam@on-lyne.com immediately.

https://goo.gl/XNDVBN

MUMBAI NON PROFIT MUSIC ORGANISATION PUTS UP PIANO KEYS FOR SALE


Mumbai’s famed music institution, The Mehli Mehta Music Foundation, in association with Furtados, kicks off crowdfunder to gift Rs 68 lakh grand Steinway piano to its students; donors can sponsor individual keys for Rs 76,000 each

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MMMF piano students play on a Steinway grand piano. The smaller Model S is currently 
at Furtados’ warehouse. Pics/Sayed Sameer Abedi
Music patrons in the city and across the country are in for a rare opportunity where they can sponsor, not an entire grand piano, but just a key from it. The cost? Just Rs 76,000.
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A representative pic of a Steinway grand piano, with the middle C key held down. The Mehli Mehta Foundation has donated this key the first that a child learns which costs Rs 1.4 lakh in the 88 Keys Programme
In a first in the country, the Steinway 88 Keys Programme was launched last week by the Mehli Mehta Music Foundation (MMMF), named after Western classical maestro Zubin Mehta’s late father and instituted by classical musician Mehroo Jeejeebhoy. MMMF has its eyes on an instrument from the world’s leading piano manufacturers, Steinway and Sons (also known as Steinway). While it is the smallest model of grand pianos made by Steinway, it comes at a whopping pricetag of Rs 68 lakh, a cost that the non-profit music foundation cannot afford. “We want to raise the quality of Western classical music education in the country and this grand piano from Steinway, known to be one of the best makes in the world, is a step towards that goal,” says Jeejeebhoy, at the Cumballa Hill school.
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The Steinway grand piano Model S, also called ‘the city grand’
On a suggestion from Kalbadevi’s reputed music instruments store, Furtados, MMMF initiated this fundraiser, allowing people to crowdfund the piano, key by key. Moreover, the actual price of the piano is upward of Rs 71 lakh (based on currency fluctuations) but being offered at a preferential rate of Rs 68 lakh by Furtados for the school’s philanthropic agenda.
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Anthony Gomes
Out of 88 keys, 85 come at Rs 76,000 per key; the remaining cost more: the middle C — the first key learnt by a child — costs Rs 1.4 lakh, and the keys of the highest and lowest notes come at Rs 1 lakh each. “This is just a strategy for funding this piano. It is not possible for one donor to contribute entirely,” explains Jeejeebhoy.
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Mehroo Jeejeebhoy. Pic/Nimesh Dave

The innovative crowd-funding model, which has been occasionally implemented across other countries, is explained on the Steinway website and sometimes even borrowed by pianos of other makes. This time around, the fundraiser is a collaborative effort between MMMF and Furtados, which has the Model S, measuring 5 feet one inch, stored in their warehouse. Anthony Gomes, director of Furtados, says, “We hope that the ask from donors in the Western classical community is not perceived as a substantial one. This is not so much a purchase as much as an acquisition for the school; it has been an aspiration for the school, which has regrettably remained unfulfilled for long due to funding reasons,” he adds. Jeebhoy also says, “When we can spend lakhs on a motorcar, we can do the same for an educational tool of good quality. A Steinway piano is not a luxury.”

As a precedent, the 21-year-old non-profit Foundation has purchased the middle C while Furtados has donated the F, the store’s first letter.

Both Furtados and MMMF testify to the legendary stature of the handcrafted Steinway grand piano, which have been developed over 160 years. “Steinway has an artiste roster of about 1,600 top pianists [including Cole Porter and Billy Joel]. To become a Steinway artiste, there is only one precondition: an artiste must believe in the brand and therefore, own a Steinway piano. Unlike other brand endorsements, Steinway works differently. You must invest in a piano before you can endorse it,” he says.

Jeejeebhoy, an accomplished pianist, owns a Steinway that she has been playing on for the last 40 years. “It is a fine instrument and gives you many years of good service. I wouldn’t like to compare it with other brands, since not everyone can afford a Steinway,” she says.

The model S is made of carefully selected woods, one of which is Sitka spruce wood from Alaska for the soundboard. The wood selection and construction are such that the sound created by the piano should potentially reach the end of a concert hall without the use of a mic. The science behind the piano, says Jeejeebhoy, should allow students to learn the nuances of controlling the sound and the touch of the keys. Once the piano finds its 88 donors, it will have to be kept in temperate conditions with regulated humidity, tasks MMMF will look into in the future.

The school has currently enrolled 640 students, who start at the age of one-and-a-half and learn instruments around the age of 7 till they reach their late teens. MMMF also does an outreach music lessons for 884 students from low-income communities in BMC schools. “Students will not begin training on a Steinway; it is only in their later years that they will perfect their skills on it. While we help students from low income communities to learn on the violin and cello, it is difficult to train on a piano, since it requires you to have an instrument at home,” says Jeejeebhoy. The Model S will be an addition to the school’s existing seven pianos (among which are two Bostons, also Steinway makes), on which both students learn and teachers practice.

The fundraiser was announced last night at The Singing Tree choral concert of over 180 students from the MMMF, held at the National Centre Performing Arts.

The acquisition of this Steinway is the first step for MMMF to become an All-Steinway School in the coming years, a position held by reputed schools such as the Royal College of Music, London. However, the Steinway association is not without its share of criticism, right from its demand for exclusivity and the “monoculture” of sound it has bred. The pianist Garrick Ohlsson, for instance, was banned in the 1970s from using Steinway after he praised Bösendorfer, another piano manufacturer, in public. Furthermore, will there be those who question the need for a Steinway — the Rolls Royce among pianos — in a music school?

But, both MMMF and Furtados are unfazed by these instances. “This is a chance to create awareness about Western classical music through our junior conservatory. We want our students, whether they are learning or playing it at a concert, to know that they are using a special instrument,” says Jeejeebhoy.

By Benita Fernando | Sunday Mid-Day, 04-Sep-2016

http://www.mid-day.com/articles/mumbai-non-profit-music-organisation-puts-up-piano-keys-for-sale/17585156

Free Schooling for deserving Parsi Children


The management of S M Batha High School, Panchgani has decided to admit Parsi Zoroastrian deserving children free of charge. They will provide boarding lodging, uniform, books and even extra coaching in academic and train them in different sports.
Admission in all classes from junior K G to std X.
Contact details: 9820262632 or 02223686325

Medical Aid for the needy


🙏 If Any one needs MEDICAL FINANCIAL HELP contact following trusts…ma

💝💝💝💝💝💝💝
🙏Sir Ratan Tata Trust Bombay House, Homi Mody Street, Mumbai 400 001 Call: 022-66658282

🙏Reliance Foundation (Previously Ambani Public Charitable Trust) 222 Maker Chambers IV, 3rd Floor, Nariman Point, Mumbai – 400021 Call: 022-44770000, 022-30325000

🙏Amirilal Ghelabhai Charitable Trust 71, Gitanjali, 73 / 75, Walkeshwar Road, Mumbai – 400006

🙏Asha Kiran Charitable Trust C/o Radium Keysoft Solutions Ltd, Call: 022-26358290 101, Raigad Darshan, Opposite Indian oil Colony J.P. Road, Andheri (w) Mumbai 400 053

🙏Aspee Charitable Trust C/o Americal Spring and Pressing Works Pvt. Ltd P.O. Box No. 7602, Adarsha Housing Soc. Road, Malad (w), Mumbai 400 064 ,

🙏Aured Charitable Trust 1-B-1 Giriraj, Altamount Road Mumbai 400 026, Call: 022-23821452, 022-24926721

🙏B. Arunkumar & Co. 1616, Prasad Chambers, Opera House, Mumbai – 400004

🙏B D Bangur Trust C/o Carbon Everflow Ltd. Bakhawar, 2nd Floor, Nariman Point Mumbai 400021

🙏Bombay Community Public Trust (BCPT) 5th Floor Regent Chambers, Nariman Point, Mumbai 400021, Call: 022-22845928 / 022-22836672

🙏Burhani Foundation 276 Dr. D. N. Road Lawrence & Mayo House Fort Mumbai-400001

🙏Century Seva Trust Century Bazar, Worli, Mumbai – 400025

🙏Centre for Research & Development Shreyas Chambers,Ground Floor, 175-Dr. D.N. Road, Fort, Mumbai – 400 001

🙏Chief Minister’s Relief Fund, Government of Maharashtra Mantralaya, 6th Floor Nariman Point, Mumbai – 400020

🙏Damodar Anandji Charity Trust 66, Vaju Kotak Marg, Near G.P.O, Mumbai -400001

🙏Diamond Jubliee Trust Aga hall, Nesbit Road, Opp. St. Mary’s High School Mumbai 400010, Call: 022-23775294, 022-23778923

🙏Dharma Vijay Trust C/O Kilachand Devchand & Co. New Great Insurance Bldg., 7, Jamshedji Tata Road, Mumbai – 400020

🙏Dharamdas Trikamdas Kapoorwala 46, Ridge Road, Rekha No.2, 4th Floor, Mumbai – 400006

🙏Dhirubhai Ambani Foundation Reliance Industries Limited Reliance Centre, 19, Walchand Hirachand Marg, Ballard Estate, Mumbai 400 038. Tel : 022-30327000

🙏Dhirajlal Talkchand Charitable Trust Shailesh Niwas, Subhash Lane Daftary Road, Malad (E), Mumbai – 400097

🙏Dhirajlal Morarji Ajmera Charity Trust 37 – A, Sarang Street, Mumbai – 400003

🙏Dipchand Gardi Charitable Trust Usha Kiran, 2nd Floor, Altamount Road, Mumbai – 400006

🙏Divaliben Mohanlal Charitable Trust Khatau Mansion, 1st Floor, 95-K. Omer Park, Bhulabhai Desai Road, Mumbai 400 026

🙏Ekta Charitable Trust 4/444, PanchRatna, Opera House, Mumbai -400004

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🙏Excel Process Pvt. Ltd. Charitable Trust 117 / 118, Mathurdas Vasanji Road, Chakala, Andheri (E), Mumbai – 400093

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🙏H. S. C. Trust Ready Money Mansion, Veer Nariman Road, Mumbai – 400023

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🙏Shree Siddhivinayak Temple Trust Prabhadevi, Mumbai – 400 028, Tel. 022-24373626 : Medical Ad Form is available on the Web.
Please see their Web site for details.

This man’s idea to crowdsource food now touches 2,500 lives


Khushroo Poacha wanted to feed kin of the poor in hospitals. The result was an initiative that now spans 7 cities.

Khushroo Poacha, 38, holds a regular job with the Central Railways in its commercial department in Nagpur. Married and blessed with a young girl child, there is one thing that makes him stand out. An idea that he conceived two years back has now come to fruition and feeds around 2,500 people every week.

“My mother was then hospitalised in Nagpur for a surgery. I saw a lot of people sitting outside the hospital, cooking chappatis on a brick kiln to make ends meet,” shares Poacha. His mother suggested that if he was so touched by their plight then he should do something for them.

“My mother passed away two months later, but I wanted to follow up on her suggestion. I called a friend, Amit, who came to the hospital the following Sundayand distributed 25 packets of food,” Poacha says.

That was the start of Seva kitchen. Next week he himself joined in and realised that cooking at home would allow them to feed more people at the same cost. Soon more people joined in and Poacha assumed the role of a coordinator.

What started as an initiative that was done once a week in two hospitals in Nagpur spread across cities. “On Fridays, I coordinate with different groups. There are some hospitals where the relatives are provided meals every day and not just onSundays,” Poacha explains.

Two years since it started, the initiative has spread to seven cities – Mumbai, Navi Mumbai, Nagpur, Bangalore, Ahmedabad, Hyderabad and New Delhi.

There are a few ground rules Poacha sticks to. No one is allowed to contribute money. Everyone brings food cooked at home and distributes it. Also, there will be no discrimination based on caste, gender, creed or colour.

“Once a lady from Hyderabad was distributing food in her area and a friend visiting from Australia wanted to contribute. We refused to accept money so he now orders bananas online, that is distributed every Sunday,” Poacha shares.

Those contacting him include both young and old alike. While Poacha wanted to feed relatives of those in hospitals, there are young volunteers from Mumbai and Navi Mumbai who have taken to feeding the homeless and those living on the streets every week.

Today, the Seva initiative provides 2,500 meals every week, touching as many lives.

“You don’t need a lot of money to do good work, you just need a lot of passion,” signs off Poacha.

# Those wanting to join the initiative can contact Khushroo Poacha at09561011264 or check the Fb page of Seva kitchen.

 

http://www.dnaindia.com/mumbai/report-mumbai-this-man-s-idea-to-crowdsource-food-now-touches-2500-lives-2234252

Mumbai: This man’s idea to crowdsource food now touches 2,500 lives – Khushroo Poacha wanted to feed kin of the poor in hospitals. The result was an initiative that now spans 7 cities.